Due to a high demand for practitioners of behavioural economics, we are launching a new MSc program Behavioural Economics in Action (BEiA) starting on October 2015. Our program has strong emphasis on real world applications, that is, in action. Applying behavioural economics to real-world problems is becoming increasingly widespread. The main findings from behavioural economics are that individuals deviate from optimal behaviour in a consistent and regular manner. Recently policymakers are appreciating the relevance of behavioural economics tools in understanding the behaviour of individuals. I hope you find the program of interest.